Filmmaking Assignment

The purpose of this assignment is to force you to think about how filmmaking techniques are used to create an emotional response.

Watch this TV commercial (be sure to watch it with the sound on).

Link to MPEG file

Clearly, some filmmaking tricks are being used to get you to have an emotional response - since the ad is pretty effective. (after seeing the punchline, you might now want to admit to being affected by the add, but you probably were).

Write a list of how the director (Spike Jonze) and the cinematographer were able to get you to have the emotional response that they did. Be as specific as you can - in this shot they did X which does Y.

Consider anything that is relevant - camera angles, lighting, staging, ...

Send your assignment to the instructor by email on or before class on Wednesday, April 28th.