The 6th International Workshop on Mobile Commerce and Services (WMCS2010) 
http://www.engr.sjsu.edu/wmcs/

in cooperation with The 5thInternational Conference on Gridand Pervasive Computing (GPC2010)
May10-14, 2010, Hualien, Taiwan

Workshop Duration: One Day Workshop

Workshop Theme:

The wide deployment of wireless networks and mobile technologies and the significant increase 
in the number of mobile device users have created a very strong demand for emerging mobile commerce 
applications and services based on today’s wireless network technologies. 
This trend has provided many new business opportunities and challenges to e-commerce vendors, 
mobile service providers, mobile content publishers and marketplaces, mobile technology providers 
and solution integrators. Living in a wireless world changes and enhances people’s life in many ways, 
such as communications, information sharing and learning, e-commerce and mobile application services. 
At the same time, businesses and government agencies are confronted with new pressure for technology update, 
that is, how to provide customers and users with reliable and secure mobile commerce applications 
and efficient and user-friendly mobile services.

To meet this increasing demand on mobile commerce and mobile services, people are looking for 
innovative ideas to create next generation mobile-commerce applications and service systems. 
Mobile commerce and services has become a very hot research subject in both business and research 
communities. The major theme of this workshop is to study new business models, emerging mobile 
technology, and engineering methods to build the next generation of mobile commerce service systems 
supporting mobile users anywhere at anytime.

Goals:

The 6th International Workshop on Mobile Commerce and Services (WMCS2010) is a forum to bring together 
business people, researchers, scientists, software architects, and industry professionals to discuss 
innovative ideas and diverse topics on next generation of mobile-commerce and services. Using this forum, 
researchers and practitioners can exchange issues, challenges, new business models and structures, 
and new technologies and solutions.
 
Researchers and practitioners are invited to submit original and research papers addressing business 
and technical issues, challenges, solutions, and technologies in building wireless-based software 
systems and applications. All submissions will be peer-reviewed by the members of the international 
program committee. Accepted paper will be included in the GPC2010workshop proceedings.

The topics of interest for WMCS2010include, but are not limited to, the following: 

- M-commerce business:
• M-commerce businessmodels, processes, strategies, and market structure analysis
• Mobile supply chain management
• Pricing and cost analysis of M-commerce services
• Case studies in M-commerce and information services

- Mobile enabled and wireless Internet technologies:
• Mobile computing models, technologies and solutions
• "Mobile2.0" and/or MobileWeb2.0 Technology Extension
• Context-aware and location-based technologies and solutions for M-commerce
• Enabling technologies (such as RFID, Barcodes) for M-commerce and services
• Mobile agent, workflow models, and supporting technologies in M-commerce
• New wireless multimedia technologies and platforms for mobile commerce, e.g., DMB, DVB-H, mobile TV
• Mobile enabled architectures, middleware, components, and agent technologies
• Mobile security problems, technologies, solutions and privacy
• Mobile database retrieval techniques, transaction models and caching techniques
• New mobile client design, architectures, and interaction methods for mobile devices

- Innovative wireless (or wireless Internet) based applications:
• "Mobile2.0" and/or Mobile Web 2.0 based applications and experience
• Mobile-based e-learning and education environments
• Mobile service middleware and platforms for mobile commerce
• Mobile advertising solutions, techniques, systems and platforms
• Mobile payment protocols, solutions, service systems and platforms
• New mobile portals, mobile-based social networks, and marketplaces
• Ambient intelligent frameworks, platforms, and systems
• Ubiquitous computing platform and services for mobile users
• P2P mobile systems and applications  
• New mobile enterprise systems and applications
• Mobile digital home environment and intelligence
• Deployment, experience and lesson learned reports in M-commerce and services 

- Mobile services:
• Semantic web and services for M-commerce
• Mobile instant messaging systems and services
• Mobility discovery, management, and services
• Mobile brokerage, management, and service mechanisms
• Mobile entertainment services and platforms for digital music, videos, tickets, and games
• Deployment, experience and lesson learned reports in M-commerce and services
• Mobile personalization, mobile service management, and natural language support

- Tagging technologies:
• RFID/uID middleware design and implementation
• Barcode-based or tag based highly available ubiquitous services
• Tools for design, deployment and evaluation of tag-based systems
• Tag discovery, management, security, and services
• Tagging for smart life services

Workshop History and Likely Participants: 
Since 2004, we have successfully organized and delivered a number of international workshops 
(WMCS2004, WMCS2005, WMCS2006, EMOBS07, WMCS2008, and WMCS2009) onthe same subject. 
The workshop aims at attracting both researchers from academic and industrial institutions 
nd practitioners from industry.

Submission:

Original papers that are not published previously or under review by other journals or conferences 
will be considered. All submitted papers will be evaluated according to their originality, 
significance, correctness, presentation and relevance. The URL linkof WMCS2010workshoppaper 
submission http://edas.info/index.php?c=8345For format and style guidelines authors should refer 
to: http://www.springer.com/computer/lncs?SGWID=0-164-7-72376-0The authors should prepare their 
final paper according to the instructions.Manuscripts will be limited to 8-12pages following 
LNCS conference proceedings style and guidelines. Papers that present novel ideas, criticize 
existing work, and discuss practical studies and experiments are especially encouraged. 

Accepted papers will be published in LNCS by Springer. At least one of the authors of each accepted 
paper must register as a full participant of the workshop to have the paper published in the proceedings.

Important Dates:
- PaperSubmission Deadline:    December 10, 2009
- Workshop Author Notification:January 31, 2010
- Workshop Camera-Ready:       February 10, 2010
- Conference Date:             May 5-10, 2010

Workshop Organization:

WorkshopCo-Chairs:

Brian K. Lien              Fu Jen Catholic University, Taiwan
Jerry Gao                  San JoseState University, USA

Workshop Program Co-Chairs:

Chien-Chang Hsu            Fu Jen Catholic University, Taiwan
Guanling Lee               National Dong Hwa University, Taiwan
Steering Committee(in alphabetical order):
Jerry Gao                  San JoseState University, USA
Jingsha He                 Bejing Universityof Technology, China
Chien-Chang Hsu            Fu Jen Catholic University, Taiwan
Axel Kupper                Ludwig-MaximiliansUniversity, Germany
Keung Hae Lee              Korea Aerospace University, Korea
Brian K. Lien              Fu Jen Catholic University, Taiwan
Claudia Linnhoff-Popien    Ludwig-MaximiliansUniversity, Germany
(Chair) Hsing Mei          Fu Jen Catholic University, Taiwan
 
Program Committee(in alphabetical order):
 
Matthias Book             UniversityLeipzig,Germany
DonggangCao               Peking University,China
Chih-Min Chao             NationalTaiwanOceanUniversity
Rung-Ching Chen           ChaoyangUniversityof Technology, Taiwan
Narciso Cerpa             University of Talca, Chile
Yong-Yi  FanJiang         Fu Jen Catholic University, Taiwan
Volker Gruhn              University Leipzig, Germany
Chi-Pan Hwang             National Changhua University, Taiwan
Jia-Lien Hsu              Fu Jen Catholic University, Taiwan
Axel Kupper               Ludwig-MaximiliansUniversity, Germany
Keung Hae Lee             Korea Aerospace University, Korea
Katina Michael            University of Wollongong, Australia
Claudia Linnhoff-Popien   Ludwig-MaximiliansUniversity, Germany
George Roussos            Bikbeck College, UK
Xiao Su                   San Jose State University, USA
Yong Ik Yoon              Sookmyung Women's University, Korea
Kyung-Chang Kim           Hongik University, Korea
Gu-min Jeong              Kookmin University, Korea
Ron Vetter                UNCWilmington,USA
Timothy K. Shih           NationalTaipeiUniversityof Education, Taiwan
Chiu-Ching Tuan           NationalTaipeiUniversityof Technology, Taiwan
Sheng-Yuan Yang           St.John's University, Taiwan
Yi-Jen Su                 Shu-Te University, Taiwan
 
For further information on WMCS2010, please contactthe workshop 
co-chairs at jerry.gao@sjsu.edu or cch@csie.fju.edu.tw.